AtriCure Marketing Manager - CONCOMITANT AF Therapy & LAA Management in Amsterdam, Netherlands
Marketing Manager - CONCOMITANT AF Therapy & LAA Management
Employment Duration:Full Time Regular
AtriCure, Inc.is a medical device company that provides innovative solutions designed to decrease the global Afib epidemic. AtriCure’s Isolator® Synergy™ Ablation System is the first and only surgical device approved for the treatment of persistent and longstanding persistent forms of Afib in patients undergoing certain open concomitant procedures. AtriCure’s AtriClip® Left Atrial Appendage Management (LAAM) exclusion device is the most widely sold device worldwide that is indicated for the occlusion of the left atrial appendage. AtriCure believes electrophysiologists and cardiothoracic surgeons are adopting its technologies for the treatment of Afib and reduction of Afib related complications. Afib affects more than 33 million people worldwide. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.
The Marketing Manager - CONCOMITANT AF Therapy & LAA Management, International will be responsible for the downstream marketing strategy and tactical executionto drive adoption and growth in concomitant franchiseamongst cardiac surgeons and specialists in thesefields
The person in this role is accountable for working with stakeholders across the business, including Sales, Distributors, Marketing, Clinical, Operations, Finance, and Quality Systems and Regulatory.
Roles and Responsibilities:
Own the downstream marketing strategy and tactical execution to drive growth inConcomitant AF Ablation & LAA Closure franchiseacross international
Increase competitive share
Increase awareness and adoption of Concomitant AF Ablation & LAA Closure
Lead development and execution of actionable targeted regional marketing programs, campaigns and plans across franchise to ensure the profitable growth, market adoption and competitive conversions of the portfolio.
Provide weekly and quarterly summaries of performance against objectives to marketing management.
Provide quarterly action plans to sales to aid in prioritization and planning
In line with upstream marketing, develop sales support tools, salesmessaging tools,and collateral assetsthat allow regions to grow market-share and ensure sales excellence
Own communication strategy for concomitantAF Therapy & LAA Managementensuring regular action based communication to field and internal stakeholders
Generally, act as a product knowledge expert and champion for the ablation products franchise
Partner with Clinical Director to develop and implement quarterly clinical awareness communications for the field to support procedure adoption and clinical awareness goals
Develop and implement product (launch) go-to-market plans, working with all departments to execute successful product launches and ongoing support to achieve sales performance goals
Partner with field sales leadership, sales teams and corporate office to execute targeted marketing strategies and campaigns to support procedure and product launches
Monitor the competitive landscape and communicate internally to relevant stakeholders
Develop and maintain knowledge of competitive products & services to promote AtriCure vs. competition and develop selling tools, and competitive comparisons to drive customer preference
Coordinate with sales on a regional level as needed to roll out new sales and marketing programs and initiatives
Develop and implement the company’s marketing activities at key surgical conferences, including symposia speakers and booth presence.
Establish and maintain positive relationships with key customers and influential thought leaders within the industry and specific geography of specified territory with specific emphasis on establishing long-term relationships between cardiologists and cardiac surgeons.
In conjunction with sales, strategic analysis manager and marketing, develop action plan forAF Therapy & LAA Managementreferral campaign with clear milestones, resource requirements, required investments and expected results to increase concomitant procedure adoption.
Provide tools to help move programs forward from planning phase to implementation through needs assessments, audience determination and planning goals
Collaborate with relevant internal departments to advance the marketing agenda, and ensure that marketing programs are executed as planned
Degree in marketing, biomedical engineering, or a related field
Minimum of five (5) years successful medical device marketing or related experience in the cardiovascular field
Excellent communication and English skills
Willingness to travel extensively
Ability to influence functional teams without formal authority
Builds and nurtures relationships internally and with external customers
Hands-on and able to manage multiple deadlines in a fast-paced environment
MBA or advanced degree
Medical device experience, especially cardiac surgery, Atrial Fibrillation or cardiovascular
Experience with international organizations and customers
ESSENTIAL JOB FUNCTIONS (Physical or mental qualification requirement – i.e. walk, sit, stand, bend, push/pull, lift (how much), travel %):
- Travel 20-35% domestically and internationally