Philips Marketing Manager Roast & Ground coffee (brands: Senseo & Philips) in Eindhoven, Netherlands
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In this role, you have the opportunity to
Grow your marketing skills and own the Roast & Ground business (brands: Senseo and Philips) in the Benelux, which is a vital business for Philips Benelux Personal Health. Are you passionate about defining the marketing strategy, bringing innovations to the market, developing content-driven activations, brand management, building consumer relationships, driving conversion to sales online and offline, and delivering on the top- and bottom line business results?
This is your opportunity to further develop the growing Roast & Ground business for Philips in close cooperation with our coffee partner Jacobs Douwe Egberts. As the no. 1 coffee appliances manufacturer, our objective is to accelerate the ‘Single Serve’ category by leveraging our Senseo brand and bringing innovations to the market.
As Marketing Manager for the ‘Roast and Ground’ category (brands: Senseo and Philips) you can boost your marketing career and help grow the coffee business! You are the owner of this important and challenging business where the market is changing and Philips as outright market leader needs to reinvent its marketing. You’re enabled to do this via meaningful consumer insights, developing successful content-driven marketing strategies and see through on proper execution. Furthermore, you’ll be a key stakeholder in the partnership with Sales and Trade Shopper Marketing. Last but not least, you’ll be able to work with our partner Jacobs Douwe Egberts on projects for the Senseo brand.
While starting in one business, we offer you the opportunity to grow your career in directions you aspire within the Philips organization both local and global.
You are responsible for
You manage revenue & margin targets and the market share position of the category in the Benelux market (including Senseo and Philips branded coffee products)
Work as part of the full commercial triangle including Sales and Trade Shopper Marketing;
Manage the Senseo brand in the Benelux in close cooperation with Jacobs Douwe Egberts Netherlands and Belgium;
Develop effective marketing strategies and activation plans, focused on long term, as well as short term activities including advertising & promotion budget control;
Initiate and contribute to new business development projects in full collaboration with various functions;
Responsible for local market, competition, shopper and consumer analysis to help you determine your marketing strategy based on the consumer decision journey;
Execute marketing plan, initiate promotions and drive consumer relationships online, in which you make use of the full marketing mix;
Do this by teaming up with colleagues, ensuring good communication and collaboration with internal and external stakeholders, in order to secure the position of Philips.
You are a part of
The passionate and driven Coffee Benelux marketing team. A team of professionals, responsible for various coffee systems and brands, that delivers Philips leading position in coffee appliances. The Coffee team is part of the broader Benelux Personal Health marketing team. The broader marketing team consists of specialists in different marketing functions such as Digital, PR, Trade, Media and CRM. By teaming up, we are proud to deliver meaningful innovation that improves people's daily lives and take pride in what the team achieves together. Your base will be in Eindhoven, The Netherlands (whereby you will be regularly in our Brussels office and Amsterdam office). You report to the Sr. Marketing Manager Coffee.
To succeed in this role, you should have the following skills and experience
Minimum of 4 years’ experience in marketing management role with category responsibility, experience in developing and executing the marketing strategy with budget responsibility;
Master’s degree, preferably Commercially/Business oriented
Being able to drive the business as a true business manager
Insights in and knowledge of market trends in B2C environment
You take ownership and drive for results
You are capable to think strategic and act pragmatic and you bring a track record to show it
Interactive, creative and goal oriented go-getter that takes initiatives in order to get result. Strong communication and interpersonal skills;
Understanding of or experience in the Belgian and/or Dutch market is crucial, since you focus on the Benelux market
Fluent in both Dutch and English is a must, French is a plus
In return, we offer you
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:
Depending on experience, a competitive compensation & benefit package is offered including Leasecar
25 days of leave and the possibility to purchase up to 20 extra days off annually
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Solid company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .