AbbVie Brand Manager Solid Tumors in Hoofddorp, Netherlands
Lead the comprehension of patient experience insights across the Brand and In-Field Team, and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
Key responsibilities *
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Conduct Infield activities for 20% of the time with selected key stakeholders and External Experts in the Oncology environment
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (with Brand Team Leader / BUM Oncology), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Bachelor’s degree (minimum) or equivalent
Relevant experience with proven track record of success in marketing preferably within biotech / pharmaceutical industry and preferable in Oncology.
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Strongcommunication skills (both interpersonal and public speaking)
Team player, must enjoy working in a complex matrix environment
Fluent in Dutch and English (written/spoken)
Job Classification: Experienced
Primary Location: Netherlands-North Holland-Hoofddorp
Travel: Yes, 20 % of the Time
Req ID: 1704762