Oracle Enterprise Field Marketing Manager Saas Benelux in Utrecht, Netherlands
Enterprise Field Marketing Manager Saas Benelux
JobDescription: Enterprise Field Marketing Manager Saas Benelux
We are looking for a creative and driven Modern Marketer to lead Oracle’s Enterprise Accounts Marketing
Programs for our SaaS business in the Benelux. With a strong focus on digital
& agile marketing strategies focusing on Account Based Marketing (ABM) you will be able to
demonstrate the ability to further establish Oracle’s brand and to generate
sales leads and pipeline within our Named accounts in the Benelux. You will be
accountable for all the Enterprise field marketing programs & activities, driving thought
leadership, awareness and demand generation, focusing on our named accounts in Benelux. As part of the EMEA SaaS Field Marketing Team, the Enterprise Field Marketing Manager role success rely on working closely with all key stakeholders
including: BNL Field Sales Organization, Marketing product
lead, Sales Development, Demand Generation, Advertising,
PR, Social Media & Marketing Operations.
Strong organizational and project management skills
are required to ensure that the designed high return marketing programs & activities are executed across the
Benelux with proven ROI, expanded Thought leadership,
Awareness and Share of Voice to support Oracle’s overall sales strategies and to drive leads & pipeline across the Benelux. Retain,
Develop and Acquire strategies. The Enterprise Field Marketing Manager
role is accountable for efficient execution of integrated marketing programs expanding Oracle
footprint and revenue within LOB of large accounts across Benelux and are fully
integrated with the EMEA Marketing strategy. Your
success will be measured with a set of KPIs reflecting progression Share of
Voice, Reach, Engagement as well as Pipe Volume, Value and Velocity resulting
in strong revenue growth impact
within the named accounts in Benelux.
Lead Execution of Enterprise marketing programs &Activities in Benelux with an AccountBased Marketing (ABM) strategy.
Align campaign tactics to buying cycle stages andsolution areas based on the persona & Industry.
Integrate programs with regional and product marketing strategy supporting thebusiness with awareness, leads and pipe contribution.
Boost Awareness via Marketing Assets, Customer PublicReferences & Stories, Paid | Earned | Owned Traffic Conversion
Monitor, analyze and report on performance of each campaign & activityand communicate results and plan for improvement; check lead quality andsales follow-up, and action timely if required.
Collaborate with the business development group to ensure successful follow up |Define and plan local campaigns with the marketing product lead director& the demand centre.
Innovate : Lead tomorrow’s digital approaches. Tapconstantly into new digital & social marketing approaches that may beof value, creating a pipeline of tests with pilots on the most promising(focus on scalability and business impact). Ensure best practice sharing.
Web,Social create web traffic, localize website, boost campaign results byintegrating social focusing on the Enterprise accounts.
CustomerAdvocacy & Content : Use Customer References Stories, Use (local) assetLibrary with up to date Relevant Content (TOFU/MOFU/BOFU)
- Driven, High Energy, Can-Do
Strongknowledge of the various marketing disciplines especially Account BasedMarketing and digital marketing;thorough knowledge and practical working experience of a wide range ofdirect digital marketing channels from website, to search engine, tosocial media channels, to digital multi-touch and nurture campaigns.
Strong business acumen, analytical competency andinfluencing skills. Able to focus on the detail as well as the biggerpicture.
Demonstrable competencies in EnterpriseApplications Marketing; experienced in developing and executing integratedmodern marketing plans for IT companies based on business needs and with adeep understanding of audience generation strategies and segmentation forthe complete buying cycle.
Strong project planning and execution skills, withstrong sense of project ownership and ability to anticipate possibleroadblocks and provide viable solutions
Excellent organizational skills with the ability toprioritize, multitask and manage time effectively, and keep schedules andprojects in order and up to speed
Experience of using modernmarketing and sales processes and systems, preferred experience withEloqua.
Experience of working withthird party suppliers and managing & motivating agencies to pushcreative barriers in communicating with customers
Excellent budget & projectmanagement skills
Excellent writing, editing andcommunication skills.
Enthusiastic, open, flexibleand extravert personality with strong drive and proven ability to performin high-paced environment.
Results driven (pipeline driven)and team-work oriented
Fluency inDutch & English
UniversityDegree required – with a focus on Sales, Marketing or Business preferred
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire