VMware Senior Enterprise Marketing Manager Benelux in Utrecht, Netherlands
The Sr. Enterprise Marketing Manager owns the marketing engagement of targeted enterprise accounts in key verticals as Finance, Public Sector, Retail, Telco and Services. A specific focus is on ABM (Account Based Marketing) and OBM (Opportunity Based Marketing). This is a strategic role and you are the primary interface with enterprise sales and specialist teams responsible for selected accounts. This role requires a proven understanding of the Enterprise ‘customer journey’ and how to engage with IT decision makers and Agents of Change. It is imperative that he/she has strong strategic planning and execution, project management skills and an ability to effectively lead virtual teams from all parts of the business.
The candidate needs to understand the company’s strategy and implement it within the context of the Enterprise customer space. You are part and a main contributor to the Benelux sales team and EMEA marketing organization to reach BU revenue goals. Your deliverables include creating value touchpoints and propositions, dedicated programs for enablement and thought-leadership that help market adoption for VMware innovative technologies and subsequently generate pipeline. As such, the candidate fully understands the typical ‘customer journey’ and where VMware and its ecosystem partners complement in helping customers transform their digital business.
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